Serious Tissues Review. Sustainable Recycled Toilet Paper and Eco Household Essentials.

Published on 02 Sep 2026

Introduction

Serious Tissues is a UK sustainable household essentials brand specialising in recycled toilet paper. Recycled kitchen rolls. Facial tissues. Laundry products. Dishwasher sheets. And practical household bundles. Its 100 percent recycled toilet paper is the strongest candidate for its best selling product because it sits at the centre of the brand. It is a frequently purchased household essential with recycled UK sourced paper. Three ply construction. Larger pack sizes. And subscription options.

Serious Tissues is a UK based sustainable household essentials brand built around products that people use regularly at home and in professional environments. The store focuses on everyday hygiene and cleaning products rather than occasional lifestyle purchases. Its range includes recycled toilet paper. Recycled kitchen rolls. Recycled facial tissues. Laundry detergent strips. Dishwasher sheets. Reusable accessories. Household bundles. And commercial hygiene products.

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The brand has a particularly strong focus on recycled paper. Its main paper products are made from post consumer recycled paper and are manufactured in the United Kingdom. This approach gives Serious Tissues a clear position within the growing sustainable household products market.

The company presents itself as a social enterprise and connects its product range with environmental and social initiatives. Its website also highlights tree planting and environmental projects as part of its wider purpose.

The store is therefore best understood as a sustainable household and hygiene retailer. Its products are designed to replace familiar everyday essentials with alternatives that use recycled materials or reduced packaging.

The most important product in the collection is its 100 percent Recycled Toilet Paper. While Serious Tissues does not publicly provide audited sales figures for every individual product, the recycled toilet paper is the strongest candidate for the brands best selling product based on its prominence. Product positioning. Recurring household demand. Pack sizes. Subscription availability. And the fact that toilet paper forms the central theme of the brand.

What Makes Serious Tissues Different

The main idea behind Serious Tissues is straightforward. Everyday household products are used frequently. Changing the material and packaging behind those products can therefore make sustainability part of an ordinary routine.

Instead of focusing entirely on specialist environmental products, the store concentrates on things people already buy.

This includes.

Toilet paper.

Kitchen roll.

Facial tissues.

Laundry detergent.

Dishwasher detergent.

Hand soap.

Household accessories.

Commercial hygiene supplies.

This product selection gives the brand a practical identity. Customers do not have to introduce an entirely new type of product into their homes. They can replace familiar essentials with alternatives that have a stronger recycled or reduced waste focus.

The brand also keeps its consumer range relatively focused. This makes it easier to understand what the company specialises in and gives its products a clear relationship with one another.

The 100 Percent Recycled Toilet Paper

The 100 percent Recycled Toilet Paper is the flagship product of Serious Tissues and the strongest candidate for the brands highest selling product.

It is currently offered in 45 roll and 135 roll quantities. The standard listed price is £42.50 for the 45 roll option. The larger 135 roll option is listed at £105. Subscription purchasing is also available with a stated saving of 10 percent.

The product is made from post consumer recycled paper collected in the UK. Serious Tissues states that the product is manufactured in the UK using green energy and recycled fibres.

The toilet paper is designed as a three ply product with a soft feel and thicker sheets. The brand also describes its rolls as longer lasting.

This combination matters because toilet paper is a highly practical product. It needs to perform well before environmental credentials become relevant. A sustainable toilet roll still needs to provide comfort. Strength. Reliable handling. And adequate sheet coverage.

The product is therefore designed around both environmental considerations and normal household expectations.

Recycled Materials

One of the defining characteristics of the toilet paper is its use of recycled paper.

Serious Tissues states that its paper comes from post consumer household and office waste. Instead of relying on newly harvested fibres for the primary material, existing paper is processed and given another use.

This is central to the brands product philosophy.

The company also states that its toilet paper contains no inks. Dyes. Fragrances. Or chlorine.

The result is a relatively simple paper product that focuses on recycled fibre. Comfort. And everyday functionality.

Three Ply Construction

The toilet paper is designed with three ply construction for a balance between softness and strength.

Three ply paper consists of three layers of tissue combined into a single sheet. This structure can provide a thicker feel than thinner paper formats.

For everyday use, this can make the product feel more substantial and help reduce the amount of paper needed for certain uses.

Serious Tissues also places emphasis on thicker and more reliable sheets. This is particularly relevant for households that prefer a toilet roll that feels substantial rather than thin.

Larger Pack Sizes

The availability of 45 roll and 135 roll quantities makes the product suitable for different household purchasing habits.

The 45 roll option provides a substantial household supply without requiring customers to order an extremely large quantity.

The 135 roll option is more suitable for larger households. People who prefer buying household essentials in bulk. Or customers who want to reduce how frequently they need to reorder.

This bulk format is also one reason the toilet paper is commercially important to the brand.

Subscription Availability

Toilet paper is naturally suited to repeat purchasing because it is a consumable household essential.

Serious Tissues offers subscription purchasing with a stated 10 percent saving. This gives customers the option to receive the product on a recurring basis instead of remembering to reorder every time their supply becomes low.

The subscription model also fits the practical nature of the product. Toilet paper does not become obsolete. It does not depend heavily on changing trends. And households need it throughout the year.

Why Recycled Toilet Paper Is the Strongest Best Seller Candidate

Actual sales data is private. Serious Tissues does not publish an audited ranking showing exactly how much revenue each product generates.

For that reason, the 100 percent Recycled Toilet Paper should be described as the strongest best seller candidate rather than a confirmed highest revenue product.

There are several clear reasons why it is likely to perform better than many other products in the catalogue.

It Is an Essential Product

Toilet paper is one of the most frequently purchased household essentials.

Unlike optional home products, it is something households need regularly. This creates naturally recurring demand.

It Defines the Brand

The Serious Tissues homepage strongly centres the brand around sustainable toilet paper. The product is also listed as a core product and appears prominently across the consumer collection.

This makes it more closely associated with the Serious Tissues name than many of the newer household products.

It Has Repeat Purchase Potential

A household may purchase toilet paper multiple times throughout a year.

This creates an opportunity for repeat orders without customers having to discover a new use for the product.

It Is Available in Bulk

The 45 roll and 135 roll choices allow customers to purchase according to household size and consumption.

Bulk purchasing is especially useful for families and customers who prefer keeping a reserve of household essentials.

It Has a Clear Product Difference

The product is not simply another toilet roll.

It is made from recycled paper collected in the UK. It is manufactured in the UK. It has a three ply structure. And it is positioned around reducing reliance on newly sourced materials.

That gives customers a clear reason to consider it alongside conventional toilet paper.

Recycled Kitchen Rolls

The 100 percent Recycled Kitchen Rolls are another major part of the Serious Tissues consumer collection.

The product is sold in six roll boxes and is described as soft. Two ply. Recycled. Strong. And absorbent.

Kitchen roll is used for a wide range of household tasks.

It can be used for.

Cleaning kitchen surfaces.

Wiping spills.

Drying hands.

Cleaning small messes.

Preparing food areas.

General household cleaning.

The product is made from post consumer recycled paper and manufactured in the UK.

Kitchen roll also fits naturally into the Serious Tissues product philosophy because it is another disposable paper product used frequently in everyday life.

The company has designed the product to provide practical absorbency while maintaining the recycled material focus.

Recycled Facial Tissues

The 100 percent Recycled Facial Tissues extend the brands recycled paper range into personal hygiene.

Each box contains 72 tissues. The product specifications state that the tissues are made from post consumer recycled paper. The listed tissue dimensions are 181 by 205 millimetres.

Facial tissues can be used throughout the home.

They are useful for everyday personal hygiene. Seasonal colds. Allergies. Cleaning small areas. Bedrooms. Living spaces. Offices. And bathrooms.

The three ply format gives the tissues a more substantial construction than very thin single layer alternatives.

The product is also useful for customers who want to make several household paper replacements at once. A customer who already uses recycled toilet paper can add recycled kitchen roll and facial tissues without moving to an unrelated brand or product philosophy.

Eco Laundry Detergent Strips

Serious Tissues also sells Eco Laundry Detergent Strips.

These products move the brand beyond paper products and into household cleaning.

The detergent strips are plant based and non bio. The standard box contains 50 sheets and is equivalent to 50 washes.

The sheet format is different from traditional liquid detergent.

Instead of measuring liquid detergent into a washing machine, the user takes a pre measured sheet and places it into the wash.

The format offers several practical benefits.

Compact storage.

Pre measured detergent.

No large liquid bottle.

Easy handling.

Suitable for everyday laundry.

50 washes in a compact package.

The product specifications state that the laundry strips are made from plant based ingredients. The country of origin is Sweden.

The concentrated format can also be useful for homes where storage space is limited.

Eco Dishwasher Sheets

Eco Dishwasher Sheets are another important category within the Serious Tissues range.

The product provides 50 washes per pack and uses a compact sheet format.

The sheets are designed for standard domestic dishwashers. One sheet is intended for a normal wash. The brand recommends using two sheets for very full or heavily soiled loads.

The formula includes enzymes that work on food residue and surfactants that help remove grease and everyday dirt.

The sheets are also designed to dissolve in water.

The main features include.

50 washes per pack.

Plant based formulation.

Plastic free format.

Citrus scent.

Concentrated sheet design.

Pre measured usage.

Compact storage.

This product is particularly relevant for households that want to reduce bulky detergent packaging and simplify storage around the kitchen.

Household Essentials Pack

The Household Essentials Pack brings several of the brands core products together.

The current listing includes.

12 rolls of recycled toilet paper.

One kitchen roll.

One pack of facial tissues containing 72 sheets.

One pack of laundry sheets providing 50 washes.

The pack is designed around households of approximately three to four people.

This is a useful format for customers who want several everyday products from the same range.

The bundle also demonstrates how the Serious Tissues collection works as a complete household system. Toilet paper covers the bathroom. Kitchen roll covers the kitchen. Facial tissues cover personal hygiene. And laundry strips cover clothing care.

The pack is currently listed as sold out on the store.

Reusable Laundry Bag

The Reusable Laundry Bag is a smaller accessory within the range.

It complements the laundry detergent strips by giving customers another reusable item for household laundry routines.

Unlike consumable products such as detergent and paper, a reusable laundry bag is designed to be used repeatedly.

The current listed price is £8.50.

Although it is not likely to generate the same sales volume as toilet paper, it gives the collection additional depth and supports the brands focus on reducing disposable household products.

Serious Tissues and ReBorn Bundles

The Serious Tissues x ReBorn collection combines recycled paper products with reusable household accessories.

The collection includes bathroom. Kitchen. And household bundle options.

The bathroom bundle combines recycled toilet paper with a ReBorn recycled toilet brush.

The kitchen bundle combines recycled kitchen roll with a ReBorn recycled kitchen roll holder.

The household bundle combines several Serious Tissues essentials with a ReBorn recycled kitchen roll holder.

This type of collection is useful for customers who want to make several sustainable household changes together.

It also demonstrates that the brand is gradually expanding beyond consumable paper products into reusable household equipment.

Serious Soaps

Serious Tissues also offers Serious Soaps Antibacterial Liquid Hand Soap.

The current product is a five litre case containing two units and is primarily presented within the wholesale range.

The soap is designed for hand hygiene in professional and commercial environments.

The company states that the soap kills 99.99 percent of germs. It is manufactured in the UK and is described as containing moisturising ingredients.

The product is free from added dyes. Phosphates. And chlorine bleach.

This gives Serious Tissues another category within commercial hygiene and workplace supplies.

Wholesale and Business Products

The Serious Tissues product catalogue becomes much broader when business and wholesale products are included.

The wholesale range contains commercial hygiene formats intended for workplaces. Facilities. Public washrooms. Hospitality environments. And other organisations.

The current wholesale collection includes.

Three ply white recycled luxury facial tissues.

One ply white V fold hand towels.

Two ply blue C feed rolls.

Two ply toilet rolls with 320 sheets.

Recycled toilet paper wholesale packs.

One ply white C fold hand towels.

Two ply white embossed C feed rolls.

Z fold hand towels.

Two ply twin toilet rolls.

Jumbo 300 metre rolls.

Two ply white mini C feed rolls.

One ply embossed roll towels.

Two ply mini jumbo rolls.

Antibacterial liquid hand soap.

Some products are sold out and some wholesale prices require registration or login.

The commercial collection is important because businesses consume large quantities of paper hygiene products. The brand therefore has an opportunity to serve both individual households and organisations.

Commercial Toilet Paper and Long Roll Formats

The wholesale products are designed with workplace usage in mind.

The two ply twin toilet roll is designed for double dispensers and can reduce the frequency of replenishment.

The jumbo 300 metre roll is intended for busy washrooms. Serious Tissues describes it as strong and absorbent and says the longer format can reduce maintenance time.

These products show how the company adapts the recycled paper concept for professional environments.

The business section of the site also states that some of its rolls are 50 percent longer than standard formats. The stated purpose is to reduce waste and require fewer roll changes.

Product Comparison

| Product | Main Material or Format | Main Use | Current Listed Price | Best Suited For |
| | | | | |
| 100 percent Recycled Toilet Paper | Recycled paper and three ply construction | Bathroom hygiene | £42.50 | Families and regular household users |
| 100 percent Recycled Kitchen Rolls | Recycled paper and two ply construction | Kitchen cleaning | £18.50 | Everyday household cleaning |
| 100 percent Recycled Facial Tissues | Post consumer recycled paper | Personal hygiene | £13 | Homes and offices |
| Eco Laundry Detergent Strips | Plant based detergent sheets | Laundry | £14 | Compact household cleaning |
| Eco Dishwasher Sheets | Concentrated detergent sheets | Dishwashing | £14 | Domestic kitchens |
| Household Essentials Pack | Mixed household essentials | General household use | £35 | Households of three to four people |
| Reusable Laundry Bag | Reusable accessory | Laundry | £8.50 | Regular laundry routines |
| Serious Tissues x ReBorn | Household bundles and reusable accessories | Bathroom and kitchen | From current listed bundle pricing | Sustainability focused households |
| Serious Soaps | Liquid hand soap | Hand hygiene | Wholesale pricing | Businesses and workplaces |

Prices and stock status can change over time.

Design and Durability

The design philosophy behind Serious Tissues is focused on function.

Toilet paper is made with multiple layers and thicker sheets. Kitchen roll uses a two ply structure intended for absorbency and household cleaning. Facial tissues use three ply construction for everyday personal use.

These details matter because sustainable products still need to perform their basic purpose.

A toilet roll needs to be comfortable and strong.

Kitchen paper needs to absorb spills.

Facial tissues need to be practical for personal use.

Laundry detergent needs to dissolve and clean.

Dishwasher sheets need to release cleaning ingredients during the wash.

Serious Tissues approaches each product according to its particular household function rather than applying one generic format to everything.

Everyday Lifestyle Benefits

The main lifestyle advantage of Serious Tissues is convenience combined with familiar household routines.

A customer does not need to change how they clean their home simply because the product is designed around sustainability.

Toilet paper is still toilet paper.

Kitchen roll is still kitchen roll.

Facial tissues are still facial tissues.

Laundry detergent strips still serve the purpose of laundry detergent.

Dishwasher sheets still go into a normal dishwasher.

The difference is in material selection. Packaging. Product concentration. And the wider environmental positioning.

This makes the range particularly suitable for people who want practical sustainability rather than complicated changes to daily routines.

Brand Quality and Craftsmanship

Serious Tissues places significant emphasis on UK manufacturing for its paper products.

The toilet paper. Kitchen roll. And facial tissues are all described as being made from post consumer recycled paper.

The product specifications provide specific construction details rather than simply describing the products as sustainable.

The toilet roll has 250 sheets per roll according to the published product specifications.

The kitchen roll has 100 sheets per roll.

The facial tissue boxes contain 72 tissues.

These specifications give customers a clearer understanding of what they are actually purchasing.

The focus on measurable product characteristics is useful because sustainability claims are more meaningful when accompanied by information about materials. Construction. Quantity. And country of origin.

Who Is Serious Tissues For

Serious Tissues is suited to a broad group of consumers and organisations.

Its main household audience includes people who want to reduce their use of newly sourced materials. Families who buy household essentials in larger quantities. People interested in recycled toilet paper. Customers looking for plastic free household products. And shoppers who want UK made alternatives.

The laundry and dishwasher products also appeal to customers who want compact cleaning products.

For businesses, the target audience is different.

The wholesale range is relevant to.

Offices.

Facilities managers.

Hotels.

Hospitality businesses.

Commercial washrooms.

Public buildings.

Organisations with regular hygiene requirements.

The B2B section specifically positions the products for businesses that want recycled paper hygiene products and sustainability related reporting.

The Overall Style of Serious Tissues

The Serious Tissues brand has a clear and approachable identity.

It does not position itself as a luxury household brand. Instead, it focuses on practical essentials with environmental and social considerations.

The product range has three clear themes.

Everyday household functionality.

Recycled and lower waste materials.

Practical sustainability.

The name itself gives the company a friendly personality while the product range remains focused on serious everyday needs.

The result is a brand that sits between traditional household essentials and the modern sustainable living market.

Why the Full Product Range Matters

The strength of the catalogue is not only the individual products.

The products work together.

Someone can start with recycled toilet paper.

Then they can move to recycled kitchen roll.

Then facial tissues.

Then laundry detergent strips.

Then dishwasher sheets.

A household can also select the Household Essentials Pack when several products are needed at once.

The ReBorn collaboration adds reusable accessories.

For businesses, the wholesale range provides commercial versions of paper hygiene products and hand soap.

This gives Serious Tissues a consistent product structure while allowing it to serve different purchasing needs.

Final Thoughts on Serious Tissues

Serious Tissues is a focused sustainable household essentials brand built around products that people use regularly.

Its strongest product is the 100 percent Recycled Toilet Paper. It is the most logical best seller candidate because it is central to the brands identity. It addresses an essential household need. It is available in large quantities. It has recurring demand. And it combines practical construction with recycled UK sourced paper.

The product range extends well beyond toilet paper.

Customers can find recycled kitchen rolls. Recycled facial tissues. Eco laundry detergent strips. Eco dishwasher sheets. The Household Essentials Pack. A reusable laundry bag. Serious Tissues x ReBorn household bundles. And Serious Soaps.

Businesses have access to a wider wholesale catalogue that includes commercial toilet rolls. Hand towels. Facial tissues. Jumbo rolls. C feed products. Twin toilet rolls. Mini jumbo rolls. Roll towels. And antibacterial hand soap.

The brand is therefore positioned around a simple idea. Everyday household products can be made with different materials and formats without changing their basic purpose.

For consumers, the appeal is practical. They can continue using familiar household essentials while choosing recycled paper products and concentrated cleaning formats.

For businesses, the range offers commercial hygiene products with a strong recycled material focus.

Overall, Serious Tissues occupies a clear place within the sustainable household products market. Its strongest identity remains recycled toilet paper, but the wider collection gives customers several ways to bring the same approach into different parts of their home or workplace.

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FAQ

What is Serious Tissues

Serious Tissues is a UK sustainable household essentials brand that sells recycled toilet paper. Recycled kitchen rolls. Recycled facial tissues. Laundry detergent strips. Dishwasher sheets. Household bundles. Reusable accessories. Hand soap. And commercial hygiene products.

What is the best selling Serious Tissues product

The 100 percent Recycled Toilet Paper is the strongest candidate for the brands best selling product. Serious Tissues does not publicly publish audited product level sales figures, so it cannot be confirmed as the highest revenue SKU. Its prominent position. Recurring demand. Large pack options. Subscription availability. And central role within the brand make it the most likely candidate.

Is Serious Tissues toilet paper made from recycled paper

Yes. The company states that its toilet paper is made from post consumer recycled paper collected in the UK.

Where is Serious Tissues toilet paper made

The toilet paper is manufactured in the United Kingdom.

How many rolls are available in the main toilet paper pack

The main consumer product is available in 45 roll and 135 roll quantities.

Is the Serious Tissues toilet paper three ply

Yes. The product is presented as three ply and is designed around softness and strength.

Does Serious Tissues sell kitchen roll

Yes. The 100 percent Recycled Kitchen Rolls are a major part of the consumer collection. They are two ply recycled kitchen rolls designed for everyday household cleaning.

Does Serious Tissues sell facial tissues

Yes. The brand sells 100 percent Recycled Facial Tissues. The product specifications state that each box contains 72 tissues.

Does Serious Tissues sell laundry detergent

Yes. Serious Tissues sells Eco Laundry Detergent Strips. The standard pack contains 50 sheets and is designed to provide 50 washes.

Does Serious Tissues sell dishwasher detergent

Yes. The brand sells Eco Dishwasher Sheets. Each pack provides 50 washes and uses a compact concentrated sheet format.

What is included in the Household Essentials Pack

The Household Essentials Pack contains 12 rolls of recycled toilet paper. One kitchen roll. One box of facial tissues containing 72 sheets. And one pack of laundry sheets providing 50 washes.

Does Serious Tissues sell reusable products

Yes. The store sells a Reusable Laundry Bag. It also offers Serious Tissues x ReBorn bundles that combine its household essentials with reusable accessories.

Does Serious Tissues sell products for businesses

Yes. The company has a dedicated wholesale and B2B range that includes toilet rolls. Hand towels. Facial tissues. Jumbo rolls. Twin toilet rolls. C feed products. Roll towels. And antibacterial hand soap.

Who is Serious Tissues suitable for

The brand is suitable for households that want recycled and lower waste household essentials. It is also relevant to offices. Facilities managers. Hospitality businesses. And other organisations that purchase hygiene products in larger quantities.

What makes Serious Tissues different from a conventional tissue brand

The brand focuses strongly on recycled materials. UK manufacturing. Reduced packaging. Concentrated cleaning formats. And environmental initiatives. Its products are designed to remain practical household essentials while changing the material or format behind them.

Is Serious Tissues focused only on toilet paper

No. Toilet paper is the brands strongest category, but the store also sells kitchen roll. Facial tissues. Laundry detergent strips. Dishwasher sheets. Reusable accessories. Household bundles. Serious Soaps. And a wide range of wholesale hygiene products.

Is Serious Tissues a sustainable household brand

Yes. Sustainability is a central part of the brands positioning. Its paper products use post consumer recycled paper and its cleaning range includes concentrated sheet formats designed to reduce bulky packaging.

Why is recycled toilet paper important to the Serious Tissues brand

Recycled toilet paper represents the central purpose of the company. It uses existing paper fibres instead of relying primarily on newly sourced paper material. It is also a product that households purchase regularly, making it a practical category for the brands sustainability approach.

Can Serious Tissues products be used as everyday household essentials

Yes. The collection is specifically focused on everyday use. Toilet paper. Kitchen roll. Facial tissues. Laundry detergent. And dishwasher detergent are all products that can be incorporated into normal household routines without requiring major changes in how people use them.

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